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Publicity Retainer Fee & What It Covers:
An accumulated wealth of knowledge is at your service with McFadden & McFadden Entertainment P.R., specializing in the field of entertainment, sports and non-profits, from special events to capital campaigns. This firm has also handled the launch of food and beverage products. The basic goal of a good press campaign is to create and establish successful publicity in all media. Starting with a consultation to determine the timing, goals, and singularity of the project, where angles are determined for optimum press results, McFadden & McFadden Entertainment P.R. will create the best possible presence for the client. In business in Santa Barbara for 16 years, my base of press contacts in this area is unparalleled. Additionally, I have national and international contacts accumulated from years of experience. Basics of a campaign include: general release e-mailed to 600+ media contacts on my list (extensive in the Central Coast region, and covering the West Coast from San Francisco to San Diego, with some additional national contacts), individual pitches to key media in print, radio & TV for feature or secondary story consideration, endeavor to secure reviewers for the artist/event/debuts, write copy and secure production for an electronic PSA (Public Service Announcement) to be distributed to broadcast media for non-profit calendar announcements, write fact sheets for calendar listings, invite social press coverage (where desired) and photo releases (when available) as well as any immediate press alerts during the campaign. For national and touring companies, where there’s a press package already created, I will re-write release to fit the individual event for this area, as well as create a press kit with photographs provided by client. (If no photographs are available, I can recommend photographers here and in L.A. to use or we drive the media to a website with downloadable photos). The retainer fee does not include expenses incurred in the course of servicing an account. Expenses such as, but not limited to: phone, copying, postage, mileage, fax, photography, etc. are billed separately. Promotional tie-ins, where possible, in the local market will be a part of the complete campaign. I have a deep well of community contacts I have worked with successfully to broaden the reach of a PR campaign through grassroots efforts. Media sponsorship requests can be made to stretch the client’s dollar. There is no guarantee on achieving a sponsor relationship due to timing and other influences, but requests will be made on the client's behalf and I have a good reputation with the media in my ability to deliver the goods, make it fun and complement the sponsor’s involvement. Ad campaigns can be designed for all media, depending on your budget. Copy can be generated for ads on TV and radio. McFadden & McFadden does not design or place ads but, as a media specialist, will make recommendations to balance the editorial campaign that are easy to follow and fit the budget. If necessary, I have associates who can manage an ad campaign or design ads, but this would be at an additional cost. For more information, please
call Maureen McFadden at (805) 689-5053. |
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